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Too many used books? Want to help literacy efforts? Here's what to do.

As nightstand "To Be Read" piles grow and donation boxes expand, readers are consuming more and more books each year . At the same time, the publishing industry still faces a looming threat to the production of physical books, caused by paper and industry shortages , all while millions of children lack access to books of their own, whether at home or at school and public libraries. That all effects national literacy, with 43 million adults possessing low literacy skills, according to the National Center of Education. What does this mean for those of us who are cleaning out our libraries this spring? Literacy advocates say it's an opportunity to be a little more aware of our donation's impact — and to act accordingly.  Molly Ness, for example, is a literacy advocate and founder of the Coalition for Literacy Equity , a coalition of nonprofits, literacy advocates, authors, and others involved in cultivating stronger literacy and reading culture for children and fam
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GoFundMe has launched a verified fundraising hub for the Robb Elementary School shooting

GoFundMe has launched a centralised hub of verified fundraisers related to the Robb Elementary School shooting, during which 19 children and two teachers were killed in Uvalde, Texas on Tuesday. Mass shootings are commonplace in the U.S., with the Robb Elementary School shooting not the only high profile, high casualty gun violence in the country within the past two weeks . Unfortunately, fundraising scams preying on such shootings are almost as ubiquitous. Typically created and run by individuals with no connection to the victims, these false fundraising campaigns claim they're raising money to help those impacted by the shooting, but have no actual intention to pass on the funds. As such, crowdfunding platform GoFundMe has announced it is verifying fundraisers that claim to be in benefit of the Robb Elementary School shooting victims, and compiling those found to be authentic in one location. "Immediately following the news, GoFundMe mobilized a crisis team and began mo

A Privacy First-World Won't Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot's CMO

As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes to the existing data collection ecosystem will create uncertainty around the future of marketing, and make some marketers fearful about how their current strategies will perform in a privacy-first world. But a privacy-first world doesn't inhibit a company's ability to know and better serve their customers — it improves  it. A privacy-first world is a world in which creating and maintaining relationships directly with your customers is the only way to truly understand them. Here, we'll explore how the future of privacy will impact your business. Plus, how you can prepare for it. What is a privacy-first world? A privacy-first world means that a company&

How Pornhub changed the world

Before the emergence of "tube sites," websites where users upload often-pirated porn for others to stream, viewers usually bought DVDs or subscriptions to watch their favorite content. Then, in 2005, several PayPal employees founded YouTube , allowing non-tech experts to easily upload and share videos. It didn't take long for the adult industry to start using the same technology. Two years later, founders of the porn studio Brazzers started Pornhub , and thus began a shift in how people consume — and create — porn. Fifteen years later, Pornhub remains the king of the tubes. It was the eighth most trafficked website in the world in December 2021 according to Semrush, sandwiched between Reddit at #7 and Walmart at #9 — and the only adult site in the top 15, with over a billion visits that month alone.  Pornhub no doubt irrevocably changed the industry by making porn viewing and creation more accessible — yet maintains a complicated relationship with performers and produ

13 Common Interview Questions and How to Answer Them

You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important to look up interview questions so that you can go to the interview with your answers already in mind. This will boost your confidence and increase your chances of a second interview, as well as help you get the job. To help you along, I’ve put together a list of common interview questions and some tips to craft winning answers. Want to jump to a specific question? I’ve got them linked for you below: "Tell me about yourself." "Why do you want to work for this company?" "Why are you the best person for this position?" "What are your strengths and weaknesses?" "What’s a professional achievement you are most proud of?"

What Is Small Business SEO?

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small business SEO with local SEO, as local helps businesses appear in location-based searches vs. general results. However, some small businesses may hope to leverage local traffic, so, if this is you, your small business strategy will include local steps. We’ll discuss this further below. Is SEO good for small businesses? SEO is critical for small businesses as it helps you generate organic traffic without spending money on advertisements in SERPs or other channels. When your site shows up in search rankings, you become competitive and drive more traffic, which, in turn, helps you generate engagement, make sales, and build a customer base. Not optimizing your si

The Ultimate Guide to Video Marketing

If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more. There’s no strategy like video marketing for educating, generating leads, and converting customers. Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn? Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone. But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section. The Importance of Video Marketing Video marketing started in

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